BEHAVIOUR
To decide the incentives of a corporation’s executives is to influence the firm’s behavior
PURPOSE PERFORMANCE PAY
A corporation’s stated purpose only has meaning if it is reflected in its executive incentives
RELATIVE PERFORMANCE MEASURE
Fair remuneration rewards executives for corporate performance relative to the firm’s peers, independent of macro market fluctuations
LONG TERM VALUE CREATION
A firm’s interests are best served by rewarding executives for long-term value creation, not short-term financial results
FINANCIAL, SOCIAL & ENVIRONMENTAL
A corporation can create or erase financial value, societal value, and environmental value
